Thursday, June 13, 2019

Classic airline and marketing Essay Example | Topics and Well Written Essays - 500 words - 1

Classic airline and trade - Essay ExampleAfter insignificant loss in this sector, many of the airline companies employ this chance and run through emerged as the top players in the airline business. The financial crisis also contributed to aggravate the situation and paved the way for the decline of this airline company. However, they have recorded earnings of over eight billion dollars and this has given scope for revival. These profits are not insignificant if one considers the crunch in expire sector due to global financial crisis. But, problems including the failure in the marketing have again caused this airline to show poor performance. They found a strike of 10% relating to the shareholders. Again, due to the global economic crisis, the board of directors of Classic Airlines has been forced to decrease the rates by 15%. They has also been a little indecisive to improve their marketing technologies. These made them to pay badly and struggled to withstand in the current co mpetition. The company has also failed to provide suitable offers to attract customers to their services. Most of the former(a) companies came up with numerous offers on hands to attract new customers and adjudge the old ones. Thus, the previous loyal customers and some of the frequent flyers started to migrate to other airlines that offered them high value in their services and are also put in to travel for low prices. When Classic Airlines has sensed this idea, they were not able to implement a marketing plan to retain their loyal customers because of the rate problems. They were not able to run their operation on a cost that the other companies offer. Thus, the marketing tactics to retain the reputation of the company among the passengers did not bear any fruits.Currently, Classic Airlines are not able to find an alternative to escape from their dilemma. They are not ready to reduce the cost from what they have decided in their budget. They are now trying to

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.